Modualr Signage System

Modular Signage came to GRATEART with a need for a signage system that could be used at various upcoming 'Baby Boomer' trade shows. The footprint for each show varied from a lobby size space to a 20 foot booth at the AARP convention. The signs needed to be easily shipped and be cost competitive. GRATEART'S solution to that need was to create individual interchangeable panels designed to stand alone or be configured into as many panels were necessary for each booth.

The imagery was chosen to appeal to an older audience and to convey a sense of playfulness. The final panels were digitally printed on flexible vinyl and placed in a retractable unit, ready for shipping.